People are persuaded in ways that most people can’t even imagine.
In many cases it happens on a deep subconscious level.
The reason for this has to do with the way we process information.
Your mind is constantly working.
It is on a never ending quest to filter the information that you receive each day.
In order to make things easier, the mind uses mental short cuts to make rapid subconscious decisions.
The scientific term for these short cuts is heuristics and they serve your mind immensely.
We therefore operate primarily on “auto-pilot” so we can reserve out cognitive resources.
In doing so, we only rely on our cognitive abilities if we absolutely have to as a last resort.
Because the human mind is wired to make rapid subconscious decisions and take mental shortcuts, an opportunity arises for anyone who knows how to capitalize from it.
Maybe you have a business or a great product.
But for whatever reason you just can’t seem to sell it.
Maybe you’re a really good person who deserves to find love but you just can’t seem to approach people.
Maybe you’re smart, hardworking and creative but just haven’t gotten the break you need to succeed because you don’t know how to influence people to believe in you.
I get it. I’ve seen the scenario all too many times.
In fact, I’ve helped over 10,000 people fix these problems.
And truth is its really isn’t even that hard.
You just need 2 things; a secret weapon and leverage.
The secret weapon is the ability to effectively persuade others.
It’s really that simple.
Think of it like this.
Having the ability to persuade trumps EVERYTHING else.
You could have every admirable attribute known to man. If you can’t get others to believe in you or support you it’s very likely that you will never live up to your full potential.
The leverage is the few persuasion techniques that give you the biggest return.
There’s a old saying that goes “small hinges swing big doors”.